Three Target Own Brands Ranked As Fastest Growing in 2022

The trio of private labels are among Numerator's 10 retail brands that saw the largest growth during the past year.
Greg Sleter
Associate Publisher/Executive Editor
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Target Brightroom Collection
Target's Brightroom Collection.

Three private label brands from Target are among the 10 fastest-growing store brands in 2022, according to a recent report from Numerator

The retailer’s home organization brand, Brightroom, topped the list. The assortment features a range of categories including closet storage, storage tubs and totes, cubbies and storage cubes, storage bins and boxes, and trash cans. 

Target’s Mondo Llama own brand, which includes products in a variety of categories such as home, school and office supplies, holiday, toys, party supplies, movies/music/books, and pets, was ranked fourth. Favorite Day, ranked fifth, consists of a host of food and beverage items including cakes, cookies and pies; candy; donuts and pastries; breads; bagels and muffins; snacks; ice cream and frozen desserts; and cocktail mixers.

The complete top-10 below includes private label brands that Numerator said showed the greatest sales increases from 2021 while holding at least 5% household penetration.

  • Brightroom (Target)
  • Giant (Giant Food)
  • Crav'n Flavor (Food City)
  • Mondo Llama (Target)
  • Favorite Day (Target)
  • Nature's Touch (Kwik Trip)
  • Clancy's (Aldi)
  • Bowl & Basket (ShopRite)
  • Wellsley Farms (BJ's Wholesale)
  • Signature Farms (Albertsons)