Private Label Items Among Top Kroger 2023 Food Trends

Kroger is touting products from its private brands that fit within the food categories it expects to be popular in this year.
Zachary Russell
Associate Editor
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Kroger 2023 Food Trends

Kroger has shared its 2023 Food Trends Report, detailing what food categories the grocery giant expects to trend this year. 

The fifth-annual trends report details four categories that span a wide range of food items. The retailer noted products from its private label portfolio that it thinks customers will enjoy this year.

"This is the year of celebration as we relish in being together with family and friends," said Stuart Aitken, senior vice president, chief merchant and marketing officer at Kroger. "Customers not only learned to cook during the pandemic, they grew to love it. In 2023, cooking at home remains a mainstay with customers gathering together to celebrate time lost and save money as inflation moderates. From global flavors and elevating a special meal to household staples, Kroger is proud to offer our customers fresh, affordable food every day and we are honored to play a small part in so many shared happy moments.”

The following categories are described by Kroger:

Foods and flavors that make everyone happy: From grandparents to Gen Z, curating a celebratory spread that is sure to please a crowd is top of mind for hosts and entertainers. Standbys such as cheese, cheesecake and salt and pepper flavored items are more popular than ever with customers. From elevating personalized charcuterie, adding a special zest to family favorite snacks and dishes to satisfying a sweet tooth, shoppers are falling in love with these favorite foods and flavors all over again.

Products to try:

  • Murray's Cave Aged Gruyere
  • Private Selection New York Style Cheesecake
  • Private Selection Greek Olives & Feta Mix
  • Private Selection Roasted Poblano Queso Blanco Dip
  • Home Chef Broccoli Cheddar Chicken Casserole
  • Private Selection Creamy Macaroni & Cheese Kit
  • Simple Truth Plant-based non-dairy Parmesan Style Cheese
  • Simple Truth Raspberry Cheesecake Greek Frozen Yogurt Bars
  • Private Selection Sea Salt Caramel Coffee Creamer
  • Private Selection Cracked Pepper & Sea Salt Kettle Chips
  • Murray's Mini-Brie

Making it easy on the host: Customers are looking for ease when it comes to everyday snacking, meal planning and hosting. Dips and dippers have emerged as a favorite, whether it's for a delicious snack or pleasing partygoers. From fresh veggies to protein packed, the options are endless for a satisfying dip and dipper combo. Sweet snacks are also on the rise with customers jazzing up their traditional salty snacks or looking for an easy dessert option to contribute to a celebration.

Products to try:

  • Kroger Chicken Salad
  • Simple Truth Organic Black Bean Dip
  • Private Selection Hass Avocado Ranch Dip
  • Simple Truth Ancient Grains Jalapeno Cilantro Gluten Free Rice Crackers
  • Private Selection Seedless Baby Cucumbers
  • Simple Truth Organic Snap Peas
  • Private Selection Sweet Brown Butter Pretzel Twists
  • Simple Truth Sugar Cookie Confetti Cashews
  • Kroger Brand Popcorn Cheddar & Caramel Mix
  • Private Selection Gold Nugget Seedless Mandarins
  • Simple Truth Plant-based Mini Cookies

Making a meal special: At home meals remain a staple with shoppers continuing to find ways to elevate their menus. During the pandemic customers began engaging more with seafood and the grocer shares the trend continues to grow. Look for items such as shrimp, sea scallops and crabcakes to add a special element to a meal and save money instead of eating seafood in a restaurant.

Products to try:

  • Private Selection Cold Smoked Alaskan Wild Sockeye Salmon
  • Home Chef Grilled Atlantic Salmon with Lemon Garlic Butter
  • Kroger Savory Garlic Shrimp Scampi
  • Kroger Beer Battered Shrimp
  • Private Selection Shrimp Queso with Green Chiles Dip
  • Private Selection Crab Cakes
  • Private Selection Bacon-Wrapped Wild Sea Scallops

Celebrate our heritage: Foods and flavors from around the globe are being embraced as customer favorites. Families and friends are connecting over meals boasting ingredients that celebrate the diversity found in food.

Products to try:

  • Private Selection Argentinian Inspired Chimichurri Blend
  • Kroger Chinese Inspirations Chicken Fried Rice
  • Private Selection Indian Inspired Tikka Masala Simmer Sauce
  • Kroger 90 Second Cilantro Lime Rice
  • Home Chef Indian Style Chicken Curry Soup
  • Simple Truth Organic Sweet Thai Chili Sauce
  • Private Selection Chile Crisp Condiment
  • Home Chef Carne Asada Street Taco Kit 
  • Kroger Yum Yum Sauce
  • Kroger Korean Inspired Meatballs
  • Home Chef Thai Chicken Coconut Curry