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01/25/2023

Macy's Debuts Hotel-Inspired Home Assortment

The Shash Diné Hotel Collection includes a range of Navajo-inspired designs reminiscent of the Southwest.
Greg Sleter
Associate Publisher/Executive Editor
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Macy's Shash Diné Hotel Collection
Macy's Shash Diné Hotel Collection.

Macy’s continues to expand its assortment of private label home products with the debut of its Shash Diné Hotel Collection, a limited-edition array of home pieces created for Macy’s and curated by Baya Meehan, founder and CEO of Shash Diné EcoRetreat, in Arizona. 

The collection includes quilts, comforters, blankets, kimonos, robes, towels and throws. These Navajo-inspired products allow customers to own their style and bring a piece of the Southwest into their homes. Prices range from $70-$500, and are now available on macys.com, Macy’s mobile app and at select Macy’s nationwide.

“Home is not only the place that my ancestors have walked and lived, but the land that demonstrates Navajo hospitality at its finest,” said Meehan. “The outstanding natural beauty of nature itself and the connection with the land is meant to be felt throughout each piece designed and created for Macy’s.” 

Drawing inspiration from the natural environment surrounding the Arizona land, Meehan pays homage to her heritage with traditional patterns and textures in this latest installment of the Macy’s Hotel Collection. Designs were crafted to look and fit into accommodations at the EcoRetreat while also replicating the atmosphere of Shash Diné.

The Shash Diné for Hotel Collection allows consumers to add a modern statement with earth toned interiors or a pop of eye-catching colors and distinctive motifs. 

“We are delighted to partner with Shash Diné and Baya, who beautifully incorporated her heritage and southwestern designs into this stylish home edition of hotel collection,” says Stephanie Muehlhausen, senior fashion director, Home, Macy’s. “Empowering and amplifying our collaborations with diverse-owned brands and designers is core to Macy’s social purpose platform, Mission Every One, and its commitment to building a brighter future with bold representation.”