Private Label

Ahead of the holiday season, Target is promoting its own brand and exclusive products in toys, decor, tech, sweets and more.

While it started with sponges and toothpaste, the new store brand will expand further into personal care and household categories in the coming months.

Inflation, supply chain shortage cause diaper prices to increase but Kroger aims to counter that with a reintroduction of its Comforts brand.

Healthy Extracts is giving influencers with more than 500,000 followers a way to develop a private label product.

SE Grocers continues to see its own brand products win acclaim as PLMA honored two products with Salute to Excellence Awards.

Retailer curated unique own brand gifts for the holidays and talks wine.

CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.