The agreement includes opportunities for those who are members of the retailer's rewards programs to gain addition points based on Messi's on field play.
The e-tailer's Age of Possibility effort includes well known women whose experiences and achievements showcase the possibilities this time of life offers.
Applegate is credited with driving new marketing partnerships and creating new promotional opportunities in television, movies, and radio to boost the company's private label assortment.
A few examples of recent deals from national brands could be the start of a new pricing competition as shoppers continue turning to private label products.