Digital Marketing

The private label assortment positioned for Generation Z has been updated with new styles and will launch in July.

FMI's annual Power of Private Brands report shows an evolution in how consumers perceive store brand products and what they are expecting going forward.

The new advertising effort includes a mix of television, print, and digital and features celebrity chef Roy Choi

The expanded effort is designed to enhance engagement with shoppers as part of the Member's Mark product development process.

The latest addition to the retailer's proprietary collection offers new features such as LED lighting and solid wood fronts and trim.

The promotion will be held June 20 and include 45,000 pints of Kroger Brand frozen treats.

A new sponsorship deal with golfer Patrick Rodgers is designed to raise the brand's profile.

The new initiative is designed to bring retail technology solutions to the company's network of more than 30,000 retail customer locations and approximately 11,000 brand partners.