GoPuff Debuts Exclusive Peanut Butter & Jelly Ice Cream
Gopuff has partnered with McConnell’s Fine Ice Creams to launch McConnell’s x Gopuff PB&J Exclusive Pint, a limited-edition frozen dessert.
Inspired by one of the most popular flavor combinations on the Gopuff platform (peanut butter and jelly sandwiches were the third most popular item in 2023, with the company saying its customers ordered enough PB&Js to stretch the height of 400 Empire State Buildings), Gopuff worked with McConnell’s to customize the final PB&J recipe made specific for Gopuff’s audience.
“We had a lot of fun developing the final PB+J recipe, tapping into Gopuff’s consumer preferences while staying true and using the best local ingredients, crafting from start to finish in-house here at McConnell’s Family Dairy,” said Michael Palmer, CEO/co-owner of McConnell’s Fine Ice Creams. “This exclusive offering brings our 75 years of artisanal ice cream heritage to an engaged, modern consumer base just in time for summer.”
Drawing on Gopuff customers’ preferences and McConnell’s experience of creating ice cream, this special edition collaboration features red ribbons of picked-at-their-peak Santa Barbara strawberries, chunks of salty peanut butter, and hunks of house-made white bread, stirred into rich, sweet cream ice cream.
The McConnell’s x Gopuff PB&J Exclusive Pints feature a playful, co-branded design with the recognizable Gopuff blue throughout. This collaborative offering will be available alongside McConnell’s existing standard offerings on the Gopuff platform.
Historically, Gopuff ice cream sales increase in June. McConnell’s x Gopuff PB+J Exclusive Pints will be available nationwide on the Gopuff app and Gopuff.com for $10.99 beginning on July 8 alongside Mcconnell’s Double Peanut Butter Chip and Salted Caramel Chip pints. To celebrate the launch, Gopuff customers can get $2 off any McConnell’s flavors through July 21.
This collaboration comes on the heels of the recent expansion of Gopuff’s private label portfolio, which brings customers a variety of high-quality essentials at affordable prices.
