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Target Unveils Back-To-School Promotions

The retailer is offering deals on a host of products including its broad selection of own brands.
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Target 2023 New Store Format
Target's back-to-school promotions include discounts on school supplies and apparel among other items.

With the Fourth of July in the rearview mirror, Target has unveiled a range of specials for the back-to-school shopping season. 

The deals range from 20 must-have school supplies that add up to less than $20, the lowest-priced backpack in more than 10 years ($5), and new ways for members of Target’s free-to-join Target Circle program. Target’s guests can shop Target-exclusive brands such as Cat & Jack, Art Class, Mondo Llama, Room Essentials, and Brightroom, alongside national brand favorites like Crayola, Jansport, and more. 

New, must-have savings include:

  • 20-for-$20 supplies list: For the first time, Target is introducing a list of 20 must-have school supplies that add up to less than $20 in total. The list offers 20 popular supplies - like Mondo Llama 12-pack colored pencils, up&up liquid glue, notebooks, and more.
  • Summit Ridge Kids' $5 backpack: Target offers high-quality backpacks for just $5, ensuring all students can express themselves with a bag they love. Available in a range of colors and patterns, from solid blues and blacks to multi-colored floral designs, these backpacks provide an affordable option for students to showcase their personal style.
  • Thousands of back-to-college essentials under $20: From bedding and bath to storage, kitchen, and more, Target has everything college students need to prep their dorm or apartment for stylish, affordable living, like twin XL sheet sets and towel 4-packs for less than $10.
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As part of the retailer's previously announced price reductions, consumers also will experience lower prices on thousands of food and beverage items as they shop for school lunches, afterschool snacks, and weeknight meals, including bread, peanut butter, produce, lunchbox snacks, crackers, fruit snacks, cookies, kids' beverages and more.

"Getting ready for a new school year is a busy time for teachers, students, and parents, so Target's focused on making it affordable and easy for everyone," said Rick Gomez, executive vice president and chief commercial officer of Target. "With our new monthly subscription options for Target Circle 360, unbeatable deals like 20 must-have school supplies for under $20 total, a $5 backpack, and an app feature that makes shopping for school supplies easier than ever, Target's taking the stress out of the season so families can focus on the excitement of a new school year."

Through its Target Circle program, the retailer is also offering additional savings for back-to-school, including: 

  • Target Circle 360, a subscription offering unlimited same-day delivery on orders over $35, access to Shipt's marketplace, and more, starting at $4.99 per month for verified students and $10.99 per month for all consumers, beginning July 14.
  • A limited-time exclusive offer for teachers: sign up for the annual subscription of Target Circle 360 between July 14 and Aug. 24 and get same-day delivery for just $49 for the first year.
  • Beginning July 14, a one-time 20% teacher and college student appreciation discount for verified students and teachers who are Target Circle members. Teachers can enjoy the discount through Aug. 24. For college students, this discount is extended through Sept. 28, offering an extra month of savings compared to last year.
  • Target Circle Week deals, available now through July 13 — featuring top savings like 30% off select school supplies, 20% off nutrition bars and fruit snacks, buy one, get one free on chilled juices and coffee, and more.
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