The retailer is adding an on-pack claim to millions of its own brand Your Fresh Market beef products that show the items have been sourced sustainably and certified by the Canadian Roundtable for Sustainable Beef.
Martha Hale, Imperfect Foods chief merchandising officer, discusses with Store Brands the company’s business model and how store brands will help it be a full-service grocer.
The packaging, an upgrade of an earlier version, can be used for specialty food and snack items, pet treats, nutraceuticals and other non-coffee products.