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05/14/2021

NuZee names sales, supply chain leader

Jose Ramirez joins NuZee from Farmer Brothers, where he most recently served as vice president of coffee strategy and sustainability.
David Salazar
Managing Editor
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Specialty coffee pouch producer and co-packer NuZee has a new executive leading its sales and supply chain efforts. Jose Ramirez is joining NuZee as chief sales officer and chief supply chain officer, bringing more than 20 years of coffee industry experience and relationships to the role. 

"I am very excited to have Jose Ramirez join our organization and believe that his deep knowledge in the specialty coffee space coupled with his vast network of coffee roasters, brands, and other industry-related relationships will help catapult NuZee's growth over the coming quarters,” said Masa Higashida, president and CEO of NuZee.

Ramirez moves into his new role from Farmer Brothers, where he most recently served as vice president of coffee strategy and sustainability, having joined the company as director of coffee and moving through the ranks. In his new role, Ramirez will oversee NuZee’s sales stragegy for both traditional and nontraditional channels. 

Ramirez joins NuZee roughly five months after the company inked a strategic partnership with Farmer Brothers, providing access to manufacturing capacity as NuZee continues to debut innovative coffee and tea offerings in the United States. 

"We are grateful for the many years of service, the opportunities Jose has brought to Farmer Brothers, and the deep connections he developed with many of our strategic partners,’ said Ruben Inofuentes, Farmer Brothers chief supply chain officers. “We are excited about the ability to continue to work with him at NuZee to help scale their innovative products in the United States by utilizing our manufacturing and distribution capabilities."