Marketing

The new organization reflects a focus on product affordability, access and innovation, eliminating consumers confusion, and solving larger marketplace problems, the Consumer Brands Association said

More store brands found out in stores

Owner of the platform RangeMe that helps retailers source private brand manufacturers says new logo, look reflects its growth in technology

PLMA president Brian Sharoff spoke to Store Brands sister publication Drug Store News about what the future holds for private label

The private label offering includes CBD gummies, tinctures, oils and creams.

The activewear and sporting goods private brand was launched following insights from more than 15,000 Target consumers

Program includes new in-store messaging, a revamped mobile app and a call for influencers to be part of the #SallyCrew

Walgreens' difficulty on the front end in Q1 was helped by the solid performance of its No7 brand as it continued to emphasize higher-margin health and beauty products