Marketing

The Great Value brand of black and green tea bags are certified sustainable through the Rainforest Alliance, joining Great Value tuna and coffee as responsibly sourced products.

Seven diverse members have joined the board, headed by Phyllis Johnson of Catalina.

The retailer’s U.S. division launched a Twitter contest for its Lidl Gelatelli ice cream, seeking shoppers to post creative ways they enjoy the store brand frozen treat line.

The New Zealand-based producer put out statements with UL that marketing claims in the category should be substantiated to protect consumers in the growing category.

The executive transitions from a role as the lead of the fresh division six months ago.

Named after a founder’s mother, the store brand pet product producer built a 1,200-square-foot facility to research product and test technology.

CEO Christine Arden discusses the challenge of straddling both the medical and lifestyle categories.

Fidji Simo, a veteran of Facebook over the last decade, joined Instacart’s board of directors seven months ago and moves into the role of CEO.