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PetDine constructs innovation lab

Named after a founder’s mother, the store brand pet product producer built a 1,200-square-foot facility to research product and test technology.
Dan Ochwat
Executive Editor
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PetDine, a manufacturer of private brand pet items, built a state-of-the-art lab for innovation. The 1,200-square-foot facility will be a source to research and test technology in developing pet supplements for private label.

The center has been named The Martina Holmes Innovation Lab, in honor of the mother of Ken Munsch, a company founder.

The company based in Fort Collins, Colo., produces functional pet products such as chews, liquid food toppers, powders and natural animal chews for retailer store brands.

“Innovation was an unrealized trait Martina held that provided the foundation for PetDine,” said Preston Munsch, PetDine CEO and Martina’s grandson. “If you gave grandma a single thread of yarn, she somehow could create an entire blanket. PetDine doesn’t simply produce or manufacture pet products — we design products that give our business partners a unique position in the market and accomplish their objectives. The words we live by are: To create industry-leading pet products and services for our business partners through consultation, innovation and expertise that improve the lives of pets.” 

Innovation, humanity and passion are the three founding principles of the innovation lab, according to the company, characteristics inspired by Martina Holmes. She was a nurse for nearly 40 years, working full-time while raising four children as a single mom after her husband passed away. 

“PetDine has tremendous passion for what we do and what we are building for our customers and our pets,” said Noah Mesecher, PetDine’s research and development manager of The Martina Holmes Innovation Lab. “Each time we enter the Innovation Lab, we bring the mindset and drive that we can accomplish anything we set our minds to and move the needle forward as pet supplement manufacturers.”