Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

6/5/2025
Pottery Barn Kids Launches Pokémon Collection
The new collection includes a variety of home decor items

Greg Sleter
6/4/2025
Whole Foods Market Opens Third Small Format Store
The grocer's newest location is in the Hell's Kitchen neighborhood of New York City

Greg Sleter
6/4/2025
CVS Unveils New Look for Store Brand Products
Nearly 3,000 of the drug store chain's private label items will feature the new design, with the rollout taking place through 2026

Greg Sleter
6/4/2025
SunOpta Appoints Former PepsiCo Exec to Senior Sales Role
Jennifer Caro joins the company as its new senior vice president of Sales

Greg Sleter
6/4/2025
Sam’s Club Hits Milestone in ‘Made Without’ Clean-Label Effort
The retailer says 96% of food and beverage products sold under its Member's Mark private brand are now free from ingredients deemed as less than healthy

Greg Sleter
6/4/2025
Michaels Acquires Joann Brands, Expands Fabric and Yarn Offerings
The deal includes the now-defunct retailer's private label brands and intellectual property

Greg Sleter
6/4/2025
Aldi Cutting Prices On Hundreds Of Items Storewide
The price reductions will impact 400 products, including meat, produce, and beverages

Greg Sleter
6/3/2025
Sheetz Launches New Vodka Sodas
The new selections are available to shoppers under the convenience store chain's private brand

Greg Sleter
6/3/2025
Target’s Big Bet on Bigger Stores Begins in North Texas
The retailer's new Denton, Texas, store offers more space for merchandise and additional room for same-day fulfillment services

Greg Sleter
6/3/2025
Dollar Tree Sees Double-Digit Sales Growth in Q1
Company officials said the retailer's strong performance shows customers are responding positively to the changes it's making

Greg Sleter