Flashfood Partners with Kroger to Combat Food Waste in Richmond

Flashfood is bringing its food waste reduction program to the Richmond, Virginia, region through a partnership with The Kroger Co.'s Mid-Atlantic Division.

Now available at 16 Kroger stores in the commonwealth’s capital, this initiative aims to offer local shoppers significant savings on groceries while supporting Kroger's "Zero Hunger, Zero Waste" sustainability efforts, Flashfood officials said.

Through the Flashfood app, consumers can purchase surplus fresh groceries or items nearing their best-by date at substantial discounts. These items include meat, dairy, produce, and baked goods. Once purchased via the app, shoppers can pick up their orders from designated Flashfood zones within the participating Kroger stores.

“Kroger’s leadership in operational excellence makes them an incredible partner to demonstrate what Flashfood can deliver when executed at scale,” said Jordan Schenck, CEO of Flashfood. “We’re thrilled to be kicking off this partnership and to support Kroger’s impactful Zero Hunger, Zero Waste program. Together, we’re not only expanding access to fresh, affordable groceries in Richmond – we’re also demonstrating how innovation can leverage surplus and end-of-life food to serve communities, support retailers, and keep good food out of landfills.”  

Kate Mora, president of Kroger's Mid-Atlantic Division, echoed this sentiment, stating that the partnership helps Kroger achieve its goals of serving communities, reducing environmental impact, and moving closer to its "Zero Hunger, Zero Waste" targets. 

“This app is another resource for customers who are looking for affordable options to feed their families while also keeping perfectly good food out of landfills. It’s a win for our community and the planet,” she said.

Flashfood's recently published 2024 Impact Report underscores the connection between food waste and the ongoing affordability, health, and nutrition crisis. A 2025 shopper survey cited in the report revealed that 70% of Flashfood users reported a healthier diet since using the app, with 65% consuming more fruits and vegetables.

With this expansion into Richmond, Flashfood is now available in over 2,000 stores across North America. To date, the program has successfully diverted more than 140 million pounds of food from landfills and has saved shoppers over $355 million on groceries.