Kroger's Private Selection Stars in New Summer Sandwich Campaign

The desire to make a great sandwich is a goal for many, and Kroger is lending a hand with its guide to crafting the perfect summer sandwich.

The initiative is also part of the grocer's effort to further highlight its private-label assortment of sandwich ingredients sold under its Private Selection brand.

"Every meal is an opportunity for creativity and enjoyment," said Josh Harpole, vice president of deli and bakery at Kroger. "Whether your family loves classic combinations or adventurous flavors, Kroger's Private Selection deli meats provide fresh, high-quality ingredients, offering affordable indulgence to everyone."

A variety of sandwich recipes can be found on the grocer's website.

To help shoppers construct their perfect sandwich, the grocer's guidelines include selections for choosing a base, picking a protein, adding cheese, a selection of vegetables and various condiments from which to choose.

For example, highlighted selections for a base include Private Selection Croissant Loaf and Private Selection Hawaiian Dinner Rolls. Protein choices include Mesquite Smoked Deli Turkey Breast, Wildflower Honey Deli Ham and Fat Free Hot Honey Chicken Breast, along with cheeses such as classic sharp cheddar, soft muenster and smooth gouda.

Additionally, Kroger is also offering several grab-and-go selections under the Private Selection brand.

Highlighting its private-label sandwich ingredients is part of an ongoing effort by Kroger to further boost the visibility of its own brands. Recently, the grocer showcased a selection of store brand products as part of its back-to-school marketing push.

Also, the company reported that growth of its Our Brands assortment outpaced national brands for the seventh consecutive quarter. Kroger CEO Ron Sargent said the growth was led by its Simple Truth and Private Selection brands, highlighting that customers want premium products while spending less.