Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

7/27/2025
Online Grocery Shoppers Seek Deeper Digital Engagement
A consumer survey from VTEX reveals new opportunities for grocers to expand their digital shopping offerings

Greg Sleter
7/27/2025
2025 Rising Stars: Brandon Wehmeyer of Dollar General
The senior brand manager is lauded for his efforts in championing innovation, improving operational efficiency, and delivering greater value to shoppers

Greg Sleter
7/23/2025
2025 Rising Stars: Gabby Toscano of Whole Foods Market
The principal sourcing leader is cited for driving strong growth across a number of product categories

Greg Sleter
7/23/2025
2025 Rising Stars: Madeline Tate of Misfits Market
The product development manager played a key role in the company's private label assortment following the acquisition of Imperfect Foods

Greg Sleter
7/22/2025
2025 Rising Stars: Morgan Tamez of Whole Foods Market
The senior team leader authored a multi-year strategy focused on the retailer's candy, snacks, and beverages private label assortment

Greg Sleter
7/21/2025
2025 Rising Stars: Ashley Sturdivant of Topco
The associate quality assurance manager played a vital role in making sure more than 1,300 products met FDA requirements

Greg Sleter
7/17/2025
2025 Rising Stars: Jessica Sakino of Grocery Outlet
The senior product manager has developed and launched several private label programs that have exceeded expectations

Greg Sleter
7/17/2025
DEADLINE EXTENDED: Nominations Open for 2025 Top Women in Store Brands
WISE and Store Brands will once again honor women across numerous categories that are having a major impact in the private label business

Greg Sleter
7/17/2025
Albertsons Pushes Private Label Expansion, Targets 30% Penetration
With the recent debut of the Chef's Counter brand, officials with the grocer see additional growth opportunities for its own brand assortment

Greg Sleter
7/17/2025
Sprouts Farmers Market Expands Eastern Footprint
The grocer is opening new stores in Pennsylvania and Maryland

Greg Sleter