Petco Kicks Off Monthlong 60th Birthday Celebration

To celebrate its 60th birthday, Petco will host a monthlong celebration in August that includes several free events along with exclusive deals on products across the store. As part of the festivities, the pet supply retailer is reintroducing its "Where the Pets Go" tagline.

"We're returning to the heart and soul of our brand," said Petco CEO Joel Anderson. "Petco has been helping pets thrive for 60 years and, for our birthday this year, we're giving our customers the gifts. Pets bring such joy, fun and authenticity to our lives, and this milestone in our company's history is the perfect time to honor the bond that makes every pet and pet parent relationship so special."

Celebration Highlights

• Dogust: On Friday, Aug. 1, the universal rescue dog birthday, Petco locations nationwide welcome pups for a "sniffari" and free treat from the Treat Bar with the secret code "it's my barkday."
• Clear the Shelters: Petco stores across the country will host pet adoption events on Saturday, Aug. 2, in partnership with national nonprofit Petco Love and Hill's. Customers can receive $10 off supplies with a $45 Hill's purchase now through Aug. 10 in-store and through Aug. 15 on petco.com.
• Free Tastings: In stores, customers can enjoy free samples from fan-favorite fresh and frozen brands, including Stella & Chewy's on Aug. 9, Instinct on Aug. 23 and Merrick or JustFoodForDogs on Aug. 30.
• Bark at the Big Screen at Petco Park: On Tuesday, Aug. 12, in Petco's hometown of San Diego, the retailer is hosting dogs and their people for an epic showing of "The Sandlot" at Gallagher Square at Petco Park. Adult tickets are $15 and dog tickets are $5.
• Petco's 60th Birthday Bash: On Saturday, Aug. 16, from 2 p.m. to 4 p.m. local time, Petco invites pets and families into stores nationwide for its 60th Birthday Bash, offering free giveaways, exclusive promotions and more. The first 60 customers at each store will receive a free gift bag, featuring a reusable tote and dog/cat toys and treats. Customers can also enjoy items marked down to 60 cents, such as toys and treats. In addition to a dehydrated food tasting event from The Honest Kitchen, customers will receive exclusive coupons, birthday cake recipe cards and kid-friendly activity sheets. From Aug. 3 through 17, customers can spend $60 and get $10 off in-store and online.
• National Dog Day: On Tuesday, Aug. 26, pet parents can celebrate their canine companions with special deals, Petco's exclusive celebrations collection and an Instagram giveaway for a chance to win a Petco shopping spree.