Greg Sleter

Associate Publisher/Executive Editor

Author Profile

Greg Sleter is the executive editor/associate publisher of Store Brands. Greg’s career dates back to the early 90s and for more than 20 years, Greg has been immersed in covering various segments of retail ranging from private label, to housewares and home goods, and the ever-changing business as a whole. His career began before Amazon sold its first book and Kmart and Sears were major players.

Greg has also been at the forefront of the digital revolution within journalism, having worked for AOL’s Patch division and Newsday.com. At each, he was a leading voice in developing new ways to deliver news and use social media to engage with readers.

A New York native now living in Pennsylvania, Greg is an avid sports fan and a devotee of international football, better known as soccer to you Americans.

ARTICLES BY THIS AUTHOR

2/24/2025
GNC Seeks To Raise The Bar With Premier Collagen Launch
The new line featuring quick-absorbing marine and bovine collagen peptide formulas was developed in response to international beauty trends

Greg Sleter
2/24/2025
Walmart Exclusive Beautiful Collection Adds New Color
The assortment of home products from Drew Barrymore adds hydrangea to the mix.

Greg Sleter
2/24/2025
Hy-Vee, Hoops Star Caitlin Clark Team To Fight Hunger
Throughout March, the grocer's shoppers will be able to round up their purchases to the nearest dollar during checkout to support the fundraising effort

Greg Sleter
2/24/2025
IKEA U.S. Expanding Smaller Format Stores
The home furnishings retailer has eight new locations in the pipeline for 2025.

Greg Sleter
2/23/2025
Qurate Retail Changes Name To QVC Group
Company officials said the name change highlights the brand equity of its largest brand

Greg Sleter
2/23/2025
Dollar General Opens New Arkansas DC
The retailer's new one million-square-foot facility is located in North Little Rock.

Greg Sleter
2/23/2025
Beyond Completes Buy Buy Baby Acquisition
The $5 million deal includes certain assets related to the baby products retailer.

Greg Sleter
2/23/2025
Target Adds Disney, Marvel To Pillowfort Own Brand
The new assortment of more than 50 products includes a host of well-known characters, with most items priced at less than $30

Greg Sleter
2/23/2025
Kroger's Private Brands Featured In Hour Back Boxes
The grocer's limited-edition promotion includes a variety of products said to help shoppers navigate Daylight Saving Time.

Greg Sleter
2/20/2025
Sprouts Farmers Market Continues Driving Own Brand Growth
The grocer in 2025 will expand its Sprouts Brand assortment while also rolling out its loyalty program chain-wide

Greg Sleter