Love's Travel Stops Rolls Out New Fresh Food Concept

Food is an important element of the product offerings at Love’s Travel Stops, and the convenience store chain is rolling out an assortment of fresh food through its Love’s Fresh Kitchen.

The retailer’s new concept provides a variety of options, including fresh-cut fruit and parfaits, to salads, wraps and tacos, which are prepared in-store daily using regional produce.

“From families on road trips to RVers and professional drivers, customers want food that’s fresh and portable,” said Greg Ekman, director of Fresh Kitchen strategy and growth for Love’s. “By preparing Love’s Fresh Kitchen offerings in-store every day, we’re able to deliver on both.”

The summer 2025 fresh food selections at Love’s includes chipotle-flavored chicken tacos, chicken salad wraps, cheddar sausage on a bun, as well as strawberry and pineapple fruit cups and fresh strawberry parfaits.

Love’s expanded assortment comes at a time when more than 64% of consumers said they are looking for snacks that appear as “good for them,” according to data from Circana.

The new fresh food initiative comes weeks after the company announced its newest location in Winslow, Arizona, Love’s 16th location in the state. The new travel stop on I-40 offers access to more than 70 truck parking spaces, laundry, showers, and a CAT scale. In addition to its new Fresh Kitchen concept, the location also offers an Arby’s and Dunkin’.

Based in Oklahoma City, Oklahoma, Love’s operates 662 locations in 42 states.