Dan Ochwat

Dan Ochwat

Executive Editor

Author Profile

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news.

ARTICLES BY THIS AUTHOR

2/2/2021
From the Editors: Following new releases in the Idea Supermarket
New store brand releases from Casey's, Target, Whole Foods and more were showcased in the Idea Supermarket

Dan Ochwat
2/2/2021
Whole Foods presents virtual cooking series for Valentine’s Day
Similar to virtual classes earlier in the year, the Valentine’s Day series showcases Whole Foods own brand product but also supports the Independent Restaurant Coalition

Dan Ochwat
2/2/2021
Before the Butcher has plant-based meats on the rise
Company is doubling capacity at a new facility to open this spring, debuting a new line of plant-based ground meats and new patties

Dan Ochwat
2/1/2021
CLT brings air freshener technology to store brands
Products were developed in a former Reckitt Benckiser manufacturing facility that the company acquired over five years ago

Dan Ochwat
2/1/2021
Private Label Week day 2 keynote: Albertsons addresses suppliers
The Own Brands team shared ways for suppliers to collaborate and innovate with them on a journey toward 30% market penetration

Dan Ochwat
2/1/2021
Target launches exclusives for Black History Month
The products are part of a larger campaign that aims to celebrate Black life throughout the year

Dan Ochwat
2/1/2021
Tractor Supply Company outlines 2021 strategy
Retailer had a record Q4 and is adding 80 more stores, digital investments

Dan Ochwat
2/1/2021
Meijer own brand hand weights lift category in unprecedented time
The Grand Rapids, Mich.-based retailer leaned on local foundries to help develop hand weights to meet a more than 300% increase in demand

Dan Ochwat
1/31/2021
Private Label Week day 1 keynote: Bill Simon says the economy needs private brands
Former Walmart CEO spoke during the first day of the five-day virtual event, stressing the role retailers, private brands play in rebuilding the U.S. economy

Dan Ochwat
1/31/2021
Baxters broadens soups, multicultural rice meals
Debuting at Private Label Week are globally-inspired, better-for-you dishes like an Indian-style curry and bone-broth soups

Dan Ochwat