Carolyn Schierhorn

Managing Editor

Author Profile

Carolyn Schierhorn is the Managing Editor for Store Brands.

ARTICLES BY THIS AUTHOR

07/09/2018

Why flexible packaging makes sense

From easy customization and superb printability to shelf-life extension and sustainability, flexible packaging has many advantages in merchandising store brand items
06/22/2018

Don’t overlook private brand opportunities in natural frozen  

Natural and organic, gluten-free, clean-label, vegan and functional food segments offer great potential for growth, according to SPINS
05/04/2018

Fresh and organic: A dynamic duo

The time is ripe for retailers to strengthen their own-brand fresh organic and all-natural selections
05/04/2018

Don’t overlook private brand opportunities in natural frozen

Natural and organic, gluten-free, clean-label, vegan and functional food segments offer great potential for growth, according to SPINS
05/01/2018

Value brands can be cool with the right packaging and promotion

Just ask Switzerland’s largest grocery retailer, Migros, which has developed a huge fan base for its ‘college brand’ M-Budget
05/01/2018

Grocerants galore

Retailers of all sizes are winning over customers with their fresh-prepared offerings
04/24/2018

Quirky vending machines could engage shoppers

Rather than tabloid magazines at checkout, why not have a machine that dispenses short stories?
04/22/2018

Consumers, retailers embracing eco-friendly packaging

Sustainable packaging continues to be a differentiating opportunity for private brands
04/16/2018

Moving fast with fresh opportunities

While grab-and-go foods are evolving, retailers have the chance to up their own-brand offerings with convenient, on-trend and healthy foods
04/08/2018

Clear intentions: Retailers leverage transparency

Supermarket chains embrace the clear- and clean-label movements to earn consumer trust