ARTICLES BY THIS AUTHOR
- 2/22/2018
Crowning Kroger
Behind Vice President of Our Brands Gil Phipps, the supermarket has achieved one of the top private brands programs in the country, a reason the grocer is our 2018 Retailer of the Year - 2/19/2018
Equator to expand U.S. presence with Cincinnati office
Packaging design agency with much private branding experience expected to open new workspace by early summer - 2/19/2018
Blog: Originality a tall order when almost all words are trademarked
Make sure that the words and phrases chosen for a store brand name don’t have negative connotations among teenagers - 2/16/2018
Simplifying shopping
To win over busy consumers, grocery retailers are leveraging convenience - 2/12/2018
Transparency is about more than product ingredients
Smart retailers are sharing stories about — and demonstrating their commitment to — environmental sustainability and other societal issues - 2/12/2018
The meal kit ticket
Own-brand offerings can help retailers differentiate themselves while spicing up their assortments in the fresh category - 2/5/2018
Upbeat employees play a huge role in Trader Joe’s brand
Former associates note camaraderie, caring environment, opportunities for advancement - 2/4/2018
Fragrance — the smell of success
Scent has become an essential characteristic for a wide range of private-branded consumer products - 1/31/2018
Berner names chief commercial officer
Kirby J. Harris brings many years of food industry experience to new role - 1/30/2018
Southeastern Grocers’ Star Wars promotion generated excitement, sales
Campaign combined collection of trading card Cosmic Shells with virtual and augmented reality and live kick-off events