Kroger, Walgreens combine forces in the name of private label

More clean label store brand products and less ‘copycat’ packages to be expected

Neil Patrick Harris and David Burtka star in a series of videos for the retailer’s #TrueHolidayStory campaign, which feature subtle nods to the store’s private label products

The centers rapidly speed up e-commerce execution and by being close to a store can enhance the selling of private brands and more locally relevant products

The space-themed and unicorn-centric toys were unveiled in a cute video featuring Walgreens' kids unboxing the toys

Known for its pizzas, prepared foods accounts for more than a third of gross profit

E-commerce, changing shopper behaviors and technology lead the list of concerns, all areas where private brands are looking to improve

Social posts, digital videos, in-store displays