The Pioneer Woman Launches Exclusive Apparel Line on QVC
Food Network star Ree Drummond is best known for her creative recipes and her assortment of home products, which have been a fixture at Walmart for many years.
But The Pioneer Woman is branching out, launching a new apparel collection that will be carried exclusively by QVC. Designs in the collection are inspired by Drummond’s casual lifestyle while living on her Oklahoma family ranch.
"I live a pretty casual daily life, but having great-looking clothes has always been important to me, whether I'm around the house cooking and having family over or heading to town for a meeting or date night," Drummond said. "I'm so excited to bring my new Ree by The Pioneer Woman clothing to QVC.”
Now available on QVC.com and debuting on the home shopping TV network on Sept. 21, the collection includes prairie- and boho-inspired embroidery, delicate trims, artisanal fabrics, super-soft knits, and versatile denim in both regular and petite sizing (XXS–5XL) with pricing ranging between $42-$139 (pricing subject to change).
In addition to the new apparel, Drummond will also bring a hand-picked assortment of fan-favorite food offerings to QVC customers.
"I have loved visiting QVC to share my cookbooks over the past 15 years, so it seems only fitting for me to partner with them to release some of my very favorite dishes," she said. "From my braised pulled pork to a dead-ringer for my famous homemade pecan pie, I couldn't be more excited to share even more deliciousness with QVC customers."
Additional food selections from Drummond will be available later this year.
"For years, Ree Drummond has been a source of inspiration, comfort, and a sense of home through The Pioneer Woman brand," said Mara Sirhal, chief merchandising officer at QVC. "By bringing this collaboration exclusively to QVC, we are bridging these two worlds together to create something truly special, an overall experience about celebrating a shared love of home, family, and style."
