7-Eleven Launches Nationwide Hunt for Innovative Snacks, Beverages
7-Eleven is on the hunt for emerging brands that will have the opportunity to showcase their products at 7-Eleven, Speedway, and Stripes stores across the U.S.
Applications are now being accepted for the convenience store chain’s seventh annual Brands with Heart showcase, an accelerator that aims to build a path for growing companies within 7-Eleven's family of stores, from brand discovery to in-store testing. This year, the company is seeking products that bring innovation to snacks, beverages, and frozen treats.
"At 7-Eleven, we're looking for bold ideas and unique products that will stand out in our stores," said Jesus Delgado-Jenkins, executive vice president and chief merchandising officer at 7-Eleven. "Brands with Heart is our way of championing the next generation of innovators while giving our customers something new to love."
Applicants are encouraged by 7-Eleven to highlight what sets their products apart, whether through next-level taste, packaging innovation, or purpose-driven efforts. In early 2026, the program will culminate with selected brands participating in educational sessions and direct pitch opportunities with category managers.
"We are all about empowering the next generation of brands that not only bring fresh thinking and standout quality but also share a clear sense of purpose and responsibility with today's consumers," said Marissa Jarratt, executive vice president and chief marketing & sustainability officer at 7-Eleven. "We're excited to discover new products that go beyond taste and innovation to reflect the values and evolving needs of our customers."
Following the showcase, select brands will be chosen for an in-store test at participating stores across the U.S. with a path to scale nationally.
