Total Wine & More Expands Partnership with KeHE Distributors
KeHE Distributors has expanded its distribution partnership with Total Wine & More, the country's largest independent retailer of fine wine, beer, and spirits.
With this enhanced relationship, KeHE will now serve as the primary distributor for Total Wine's specialty grocery categories across all 283 stores in 29 states. The retailer will now offer its shoppers an enhanced selection of premium snacks, non-alcoholic beverages, wellness items, and gourmet products.
"We are thrilled to be Total Wine & More's primary distributor for natural, organic, and specialty products," said Kristen Christopher, vice president of Alternate Channels at KeHE. "Together, we're committed to delivering a curated assortment of innovative, high-quality, and accessible products that support Total Wine & More's continued growth nationwide."
"Our collaboration with KeHE allows us to offer a differentiated product mix," a spokesperson at Total Wine & More said. "We're excited to utilize KeHE's category expertise alongside our industry-leading retail knowledge to drive continued growth."
KeHE's logistics network and strong supplier relationships will position Total Wine & More to expand in key categories that will elevate customers' in-store experiences, further expanding the reach of natural & organic, specialty, and fresh products nationwide.