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Target Unveils Holiday Plans, Expands Next-Day Delivery

The retailer is adding more than 20,000 new items as it prepares to meet the needs of consumers shopping for the holidays
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Target will add more than 20,000 new products in time for the holiday shopping season.

As Target gears up for the holiday season, its shelves will soon be home to more than 20,000 new products, with more than half of those items exclusive to the retailer.

Additionally, the Minneapolis-based retailer will also be expanding its next-day delivery option to consumers in 35 U.S. metropolitan areas by the end of October. This expansion will cover more than half of the U.S. population. Shoppers can get next-day delivery on nearly 85% of products sold in stores.

"With our unmatched combination of great products and great prices, Target is making it possible for everyone to celebrate the holidays on a budget," said Rick Gomez, executive vice president and chief commercial officer at Target. "This year, our holiday assortment features more new gifts than ever, from cozy, cashmere-like sweaters and faux fur blankets to the hottest toys and beauty items."

Target Circle Week will return in early October, running from Oct. 5–11. Members of Target Circle 360, the retailer's paid membership program, will get exclusive early access to shop top deals starting Oct. 4. Starting Nov. 1, Target will offer weekly deals as well as Deal of the Day, with select items offered up to 50% off.

Target officials also noted the retailer will be using new technology to bring shoppers personalized deals in one convenient place. On the new Target Deals page, consumers will be able to explore offers tailored for them and get a sneak peek at the hottest upcoming deals.

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