The Private Label Manufacturers Association (PLMA) is celebrating its 40th anniversary this year. The PLMA is credited with helping to grow the store brands industry on several fronts, including with the annual Private Label Trade Show. Check out our 40th anniversary story on the PLMA by clicking on the link below.
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In this first of four podcasts with Store Brands’ Editor-in-Chief Lawrence Aylward, Tom Stephens discusses the critical success factors that retailers need to embrace for their private brands programs.