Mark Field of Prof. Consulting Group discusses the opportunities for retailers to use the current strong consumer demand for private label products to strengthen the connections to where they shop.
Brooke Camov, Chief Corporate and Strategy Officer at Marketplacer, discusses how retailers can leverage private brands through an integrated e-Commerce strategy in our latest Viewpoints guest blog.
In our latest Viewpoints guest blog, Rachael Hadaway of Symphony RetailAI discusses how retailers and suppliers can better streamline data to better improve operations, including when it comes to private brand selections.
In our latest Viewpoints guest blog, Sarah Stieby, Fresh-Lock Marketing Manager, describes how retailers can better incorporate sustainable packaging, including for own brand products.
In our latest Viewpoints guest blog, Shekar Raman, CEO of Birdzi, lays out how retailers can better promote private brands products without traditional paper ad circulars.
In our latest Viewpoints guest blog, Kevin Sterneckert, chief strategy officer at DemandTec, discusses how AI-powered pricing can give retailers a boost when it comes to private brand sales.
In our latest Viewpoints blog, Yossi Cohen, co-founder and chief technology officer of Quicklizard, discusses different pricing methods that retailers can use while evaluating their approach to private label.
In our latest Viewpoints blog, Rachael Hadaway of Symphony RetailAI details how retailers can put their best foot forward when creating a private brand portfolio.
In our latest Viewpoints blog, Molly McFarland, co-founder and chief revenue officer at AdAdapted, outlines how private brands can better reach consumers.
In our latest Viewpoints blog, Violetta Njunina, head of sales at food safety management firm FoodDocs, discusses how private label retailers can turn food safety into advertising.
Nihal Advani, CEO of QualSights, provides details on how consumer insights can optimize the customer shopping experience and enhance marketing campaigns.
CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.
Susan Thoman, managing director, Compost Manufacturing Alliance (CMA), discusses steps retailers can take when procuring a store brand compostable line of products.
The current shortage of drivers can impact private brands and the retailer's biggest cash cows, but here are steps to take, from Bill Inzeo, retail strategist, Zebra Technologies.
Craig Marion of DemandTec shares results from two recent studies by the company and how shoppers are reacting to digital shopping trends and pricing strategies.
Phyllis Johnson of Catalina, a 2020 Top Women in Store Brands winner, says the retailer that digs deep to understand shoppers of color will earn their loyalty.
Ilya Katsov of Grid Dynamics explores how personalization can be used to promote private brands online, gaining more buys over e-commerce or driving more activity to the store.
Suzin Wold of Bazaarvoice shares insights from recent studies on the impact of digital content to drive private brands in the accelerating world of e-commerce
Derek Jones of workforce management platform Deputy discusses ways for retailers to maintain private brand momentum via capturing consumer expectations
Modern serifs, earthly color tones, looks of luxury and wellness are just a few trends in private brand packaging to come, according to Equator Design's creative director Aaron Funke