
Blogs

March 2021
Mar 19
Earning the trust of private brand shoppers of color
Phyllis Johnson of Catalina, a 2020 Top Women in Store Brands winner, says the retailer that digs deep to understand shoppers of color will earn their loyalty.
Mar 12
Leveraging AR to boost private brand awareness and grow sales
Looking at examples from IKEA and Sephora, Jason Cottrell, CEO of Myplanet, discusses AR as a vehicle of engagement for private brands.
Mar 05
Understanding personalization engines
Ilya Katsov of Grid Dynamics explores how personalization can be used to promote private brands online, gaining more buys over e-commerce or driving more activity to the store.
February 2021
Feb 26
User-generated content brings private brands to life online
Suzin Wold of Bazaarvoice shares insights from recent studies on the impact of digital content to drive private brands in the accelerating world of e-commerce
Feb 23
Ways to further digital engagement for private labels
The CEO of Birdzi, an AI solutions company for grocers, shares ways private brands can stand out in the fast-moving e-commerce space
Feb 17
Store brands get nimble
Todd Maute of CBX says epic events have forced store brands to be agile, shares ways to up their game
Feb 08
AI-powered pricing strategies to leverage growing demand for private label
Cheryl Sullivan of DemandTec says while private brand's are hot, now's the time to engage shoppers
Feb 01
A Private Label Week welcome
PLMA president Peggy Davies shares a welcome letter exclusively to Store Brands readers