Phyllis Johnson of Catalina, a 2020 Top Women in Store Brands winner, says the retailer that digs deep to understand shoppers of color will earn their loyalty.
Looking at examples from IKEA and Sephora, Jason Cottrell, CEO of Myplanet, discusses AR as a vehicle of engagement for private brands.
Ilya Katsov of Grid Dynamics explores how personalization can be used to promote private brands online, gaining more buys over e-commerce or driving more activity to the store.
Suzin Wold of Bazaarvoice shares insights from recent studies on the impact of digital content to drive private brands in the accelerating world of e-commerce
The CEO of Birdzi, an AI solutions company for grocers, shares ways private brands can stand out in the fast-moving e-commerce space
Todd Maute of CBX says epic events have forced store brands to be agile, shares ways to up their game
Cheryl Sullivan of DemandTec says while private brand's are hot, now's the time to engage shoppers
PLMA president Peggy Davies shares a welcome letter exclusively to Store Brands readers