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Viewpoints

January 2021

Jan
21
Modern serifs, earthly color tones, looks of luxury and wellness are just a few trends in private brand packaging to come, according to Equator Design's creative director Aaron Funke

December 2020

Dec
21
Marjorie Murphy of packaging design company Equator Design talks about the need to "pivot" private brand packaging to reflect the changing times
Dec
17
Jean Ryan of Daymon shares guest commentary on how private brands can take advantage of shoppers being more open to brand-switch during the COVID-19 pandemic
Dec
09
Kevin Cyr of Catania Oils discusses important ways private brand suppliers can manage changes brought on by the coronavirus pandemic
Dec
08
Loran Gutt of online platform Bazaarvoice shares exclusive research and addresses the long-term impact facing retailers and private brands, including trends around personalization, user-generated content
Dec
04
Matthew Pavich of Revionics, an AI-pricing platform, asks three questions all retailers should be asking before embarking on private brand pricing

November 2020

Nov
30
Jeff Pepperworth, president and chief executive officer, iGPS Logistics impresses upon the need for forward-thinking supply chain partners
Nov
25
CEO of Label Insight shares insights on how private brands face key changes in shopper behavior — growth in e-commerce, health and wellness
Nov
03
Joshua Kreitzer, founder of Amazon-focused agency Channel Bakers, talks Amazon’s use of data, private label
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