Viewpoints

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Viewpoints

September 2020

Sep
08
Brandon Leong of the popular sourcing platform RangeMe discusses ways to manage leads in a new digital and nondigital world for selling in a private brand product

August 2020

Aug
31
McKinsey’s Kelsey Robinson discusses findings from the company’s latest research and how private brands can benefit for the long haul after the coronavirus pandemic
Aug
20
Matt Caldwell of Equator Design looks at key trends impacting the industry now and going forward such as Back to School shopping, wellness, controversial imaging and more
Aug
11
Todd Meussling of Fresh-Lock offers three tips to help manufacturers deliver on customer sustainability demands
Aug
03
Leading pork rind producer talks private brands becoming the new leader in the category, navigating the food industry to best serve private brands and their consumers

July 2020

July
24
In this guest post from Signals Analytics, Frances Zelazny sees store brands like Trader Joe’s gain in popularity due to a focus on price and health
July
22
Store brands are performing well now — but ‘sheltering in place’ is not an option and store brands need to jump on this opportunity to capture long-term shoppers, says Todd Maute, partner at CBX, and regular contributor to Store Brands
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