Exclusive data from Catalina shows large year-over-year gains in some OTC categories, including a 559% increase in private label children’s cough/cold medicine.
The cookies, breads and bakery items company expands its North American reach acquiring branded and private brand producer Brill, part of Baker & Baker Group.
Ahead of the June 24 launch online, Walmart will host a Facebook shop-along where shoppers can gain early access to buy featured items in the exclusive home collection.
The retailer said the event was the biggest ever for its small business third-party sellers, while one in five Prime shoppers reportedly bought groceries during the event.
The fifth owned brand to launch this year speaks to younger shoppers in time for the back-to-college shopping season, supported by influencers, integrated marketing campaign.
