The retailer has acquired a minority interest in four brands from the U.K. company and will have exclusive multi-channel rights for Topshop and Topman in all of North America.
The latest store brand launch — Squared Away — includes products to help organize a dorm room or home. The retailer tied the brand to a campaign reaching college students, including a 3-D virtual room organizer tool.
The retailer’s U.S. division launched a Twitter contest for its Lidl Gelatelli ice cream, seeking shoppers to post creative ways they enjoy the store brand frozen treat line.