Research & Data

“Future of Private Brands” report includes survey results that say 89% of U.S. consumers trust private brands as much as national brands, half of shoppers pick a store based on store brand assortment

For store brands, 63% of American shoppers said they are permanently switching to private brands, according to a new study from Ketchum

Annual ranking of retailers by sister publication Progressive Grocer has heavy hitters up top, but hard not to look at Aldi, TJ and dollar stores

Research consultancy Magid’s May survey found shoppers that lost out on their preferred brands were happy with their store brand options

Marketing director at ActiveViam discusses ways retailers can protect private brand imaging, pricing and manage ways to help them flourish

“What’s Next in Fresh” report says the economic downturn from the coronavirus pandemic could fuel sales for fresh food and private brand fresh items in the months ahead

Survey of c-suite executives in grocery say private brands aren’t as influential as other departments but they hold their own in generating sales, foot fall

Retailers are promoting their private brands by using what they’re learning from a Pinterest insights tool called Pinterest Trends