HealthFocus International and Beneo have conducted research on health conscious individuals over 50 years old, giving insight into how private label producers and retailers can work to improve their products.
The research conducted by private label partner Kerry shows what global consumers are looking for in their protein products, including what they're willing to pay.
CustomerOne is a new tool from consulting firm McKinsey & Company that companies, including private label brands, can use to develop customer and data-driven campaigns.