Outlook 2024

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As 2023 wraps up, Store Brands is taking a look ahead to the next year, sharing insights on the consumer groups, hot trends, and growth opportunities that will define 2024. Our panel of thought leaders will offer unique perspectives on four key topics that are listed below. Each session can be watched on-demand at a time of your convenience.

Keynote: Watching Generation Z

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The impact Generation Z is having across retail continues to grow. But the mindset of this consumer group when shopping may come as a surprise to some. Dr. Sara Williamson, Ph.D., Assistant Professor of Marketing at SUNY Old Westbury, will offer insights on the Gen Z shopper based on a recent survey conducted by the Private Label Manufacturers Association.

Speaker: 
Dr. Sara Williamson, Ph.D., Assistant Professor of Marketing at SUNY Old Westbury

Growth Opportunities

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The private label industry has seen significant growth in recent years as more consumers have turned to store brands to save money. But their money-saving efforts have also been a period of discovery. What they have found are products that are equal to, or better than, the high-priced national brands they have purchased for years. But what’s next, and what new opportunities are on the horizon. We’ll discuss how to keep sales growing and identify the new opportunities for 2024. 

Speaker:
Juan De Paoli, Vice President of Our Brands at Kroger

Sustainability - What’s next?

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As the New Year approaches, sustainability will continue to be a hot topic of discussion. Retailers throughout 2023 once again highlighted their efforts to reduce their carbon footprint, enhance recycling, reduce energy usage, and cut down on food waste as they look to show shoppers they are indeed taking steps to help protect our planet. We discuss this important issue and how sustainability will impact business in 2024.

Speakers:
Morgan Drummond, Senior Director of Private Label at Misfits Market
Giovanni Quaratesi, Head of Corporate Global Affairs at Certified Origins 
 
Sponsored by: Certified Origins

Staying Healthy

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The topic of health and wellness remains top of mind for consumers and retailers across all channels who are focused on helping consumers lead a healthier lifestyle. Whether it’s food and beverages, supplements, or items such as skin care and shampoo, the lifestyle is addressed by a plethora of products found in a multitude of departments. We’ll share what trends you should be watching and how retailers can further tap into this way of life for so many shoppers. 

Speakers:

Keith Blackmer, Director of Sprouts Brand Category Strategy
Lisa Schilling, Senior Product Innovator, Food, Thrive Market
Erin McCarthy, Senior Product Innovator, Home Cleaning and Supplies, Thrive Market