Comments from Kroger CEO Rodney McMullen show the grocer — and perhaps other retailers — are willing to give private label products more shelf space at the cost of national brands.
After a quarter when the grocer's private label assortment outpaced national brands, additional growth is in the development pipeline to meet consumer needs.
Store Brands speaks with company executives and board members about the cooperative's long history of service to the grocery industry and gets a glimpse into what's next.