Natural Grocers Adds Own Brand Soup Assortment

Natural Grocers' assortment of private brand products has been expanded to include six soup flavors that are now in stores.

The new soups include butternut squash, creamy tomato, sauerkraut, sweet corn, three lentil, and vegan chili bean. All varieties are certified organic, non-GMO, and crafted with plant-based, gluten- and dairy-free ingredients. Each soup is packaged in BPA-free pouches designed with resource efficiency in mind, offering a lightweight alternative to glass jars or cans that help reduce energy use during production and transportation. 

"We are thrilled to introduce six new soups to our shelves nationwide,” said Raquel Isely, vice president of Marketing at Natural Grocers. “From classics like Creamy Tomato and Butternut Squash to bold, outside-the-pouch flavors like Sauerkraut and Sweet Corn, there's something for everyone to enjoy. These convenient 14-ounce packets are perfect to keep at home or take on the go for an easy lunch or quick meal.”

The soups are priced at $4.49 each. 

Natural Grocers established its own brands in 2016 and currently offers more than 800 products. Recent additions to the private label line include three new gourmet flavors of frozen Organic Wood-Fired Pizza and two new seasonal flavors of Organic Coffee. Customers can look forward to more premium-quality products at Always Affordable Prices, including Organic Wheat Pasta and Organic Pasta Sauce (made with biodynamic ingredients), arriving in stores soon.