The private brand diaper and hygiene products supplier is donating proceeds of purchases of its branded Cuties diapers to the organization and sponsoring an awareness campaign for volunteers.
More than 1,200 products across the bed, bath and kitchen categories, Simply Essential is the third owned brand to launch this year and brings a value line to the retailer.
This month, Store Brands takes a deep dive into the coffee and tea categories, where private label maintains a strong position relative to national brands.
The retailer has rolled out Pure Balance Pro+ dog and cat food that is vet-formulated and joins a move to grow its overall pet assortment to meet the increasing rate of pet households.
The retailer reported online sales up big for Q1 but brick-and-mortar sales were down. It also announced an expansion of some tech innovations such as a Whole Foods test of shoppers paying with a palm scan.
