The retailer reintroduced its Winemakers Selection label last year with a classic series of wines, following up this month with a premium reserve line.
Apparel is estimated to be a top seller as children brace for a return to in-person school; Walmart and JCPenney have rolled out new private brand clothing for the back-to-school season.
The owned brand Thereabouts factors in kids with disabilities and more, marking its ninth private brand launch this year as it battles back from bankruptcy.