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07/22/2021

Ulta Beauty, Target concepts go live next month

The curated Ulta sections in Target stores and online will include the Ulta Beauty Collection private brand.
Dan Ochwat
Executive Editor
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Target and Ulta Beauty are sharing additional details about their partnership that anticipates to go live beginning next month.

The two companies said the Ulta concept will roll out at more than 100 Target stores nationwide and online with more than 50 specially curated prestige brands, including Ulta's private label, starting in August.

The two companies first announced the partnership last year, telling Store Brands that Ulta would curate an assortment of more than 40 established, emerging and prestige brands across all beauty categories, but couldn’t say yet if the products would include Ulta's private label products.

With the latest update from Target and Ulta, it does appear the section will include Ulta’s owned brand the Ulta Beauty Collection. Other brands named in the section include Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, It Cosmetics, Jack Black, Juvia’s Place, Mac Cosmetics, Madison Reed, Morphe, Pattern, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, Tula Skincare, and Urban Decay among others.

“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” Kecia Steelman, chief operating officer at Ulta Beauty said. “Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”

Locations of the concept will span across various stores in Arizona, California, Colorado, Washington D.C., Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Minnesota, Missouri, North Carolina, New Jersey, New York, Pennsylvania, Texas, Virginia and Wisconsin. 

“Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment. This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways,” Christina Hennington, executive vice president and chief growth officer at Target said. “With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.” 

In each of the concepts, which are to be placed near the existing Target beauty section, Ulta Beauty-trained team members will be available to assist shoppers with their expertise to help in product discovery and selection.

Guests who shop Ulta Beauty at Target will be able to benefit from rewards from Target Circle and Ultamate Rewards, as well as qualify for the retailer’s same-day fulfillment services, including drive-up, order pickup and same-day delivery with Shipt at participating locations, the companies said.