Department Store

The women’s apparel owned brand has been extended into a men’s line of athleisure items, adding to the retailer’s barrage of private brands to hit stores in the last six months.

The July rollouts join three spring launches, totaling six new private brands in five months.

Gap Home — which encompasses more than 400 products — will be sold exclusively at Walmart, kicking off a multi-year partnership between the iconic retailers.

The Ryegrass women’s collection is the fifth private brand in apparel to launch in the last six months.

The BP. + Wildfang collection is 18 months in the making and is being supported by employee training around gender knowledge, as well as social responsibility efforts.

Walmart's exclusive Smarts & Crafts from Todd Oldham Studio is a new collection of arts-and-crafts supplies, children’s bedding and décor. 

The rejuvenated home store has added Stacey Shively, a former Target and JCPenney executive, to the role of SVP, general merchandise manager.

More than 1,200 products across the bed, bath and kitchen categories, Simply Essential is the third owned brand to launch this year and brings a value line to the retailer.