The company is rolling out a program that works with colleges and universities to develop own brand assortments of snacks and beverages to support NIL efforts
The deal will bring together the Wisconsin-based company with Atalanta Corporation, a specialty food importer of cheese, charcuterie, deli meats, and other products
Nicole Haney discusses how the popularity of pickle flavor among young consumers is an example of why retailers should be open to new possibilities with their private label assortments