Victory Snacks Offers A Unique Take On Private Labeling
Victory Snacks is putting a new spin on private label through its Victory Campus initiative, which works with colleges and universities to offer exclusive snacks and beverages designed to add revenue to Name, Image, and Likeness (NIL) programs.
In launching its first program, Victory Campus is collaborating with Linking Coogs, the official NIL platform for the University of Houston to appeal to and benefit Houston’s Cougar Nation.
The Victory Campus line of “HoustonTX Snacks” is available for pre-order at www.houstontxsnacks.com and includes jerky, meat sticks, gummy candies, corn puffs, and nuts. The packaging features a likeness of a cougar along with the “Houston TX” brand, and product information.
"Victory Campus is more than just a product launch. It is a movement to empower student-athletes, energize fan communities, and strengthen the connection between universities and the people who support them," said Grant Cohen, chief growth officer of Victory Snacks. "By delivering premium, American produced snacks and beverages that carry the pride of each school's brand, we are creating a new model for how NIL programs can thrive while celebrating what makes college athletics truly special."
Additionally, Victory Campus is collaborating with TheLinkU, an NIL platform, to work with university partners to develop snack and beverage offerings that resonate with students, alumni, and fans. By leveraging a university's branding and fan loyalty, the initiative creates a unique revenue stream that supports NIL initiatives. Products will be available online, at campus stores and stadiums, and at local retail locations.
Additional partners in discussion with Victory Campus to launch in 2025 include the University of Alabama, the University of Notre Dame, Florida Atlantic University, the University of Tulsa, California State University Fresno (Fresno State), Indiana University at Indianapolis, the University of South Alabama, and the University of Oklahoma.
Victory Snacks features a range of snacks, including jerky, seasoned nuts, corn puffs, trail mixes, and flavored gummies. Each line is developed with specific flavor profiles for brand partners, then packaged and distributed directly to its partners' venues, retail stores, and consumers.
