The retailer’s U.S. division launched a Twitter contest for its Lidl Gelatelli ice cream, seeking shoppers to post creative ways they enjoy the store brand frozen treat line.
The retailer has launched items under its Pen + Gear store brand, apparel under Wonder Nation and more as it prepares for a back-to-school season with most students returning to in-person school.
Eurogerm USA has a bakery mix to make the popular German donut Quarkbällchen and the mix is available for store brand development or for in-store bakery departments.