Private Label Brands

The discounter reported fourth quarter growth in the consumables category, while sales in its home products, seasonal, and apparel categories were sluggish.

The grocer grows its private label assortment to include several easy-to-make options for consumers.

A new report from Circana reveals that more than 25% of items sold last year were from retail brands.

During its fourth quarter conference call, officials with the grocer said several hundred new private label items will debut in 2024.

The new selections include on-the-go food along with snacks and beverages sold under the convenience store's 7-Select own brand.

Company officials said the deal will allow Sugar Foods to create new opportunities going forward.

Now in its third year, the initiative seeks to identify innovative food companies that currently are not selling to the grocer.

The retailer is implementing several steps including boosting its store brands and reintroducing Target Circle as part of an effort to enhance the shopping experience.