Expert Insights

Brick Meets Click, Mercatus Grocery survey demonstrates an uptick in private brand buying across ages, income levels during the pandemic, but those facing income loss stand out the most

Retailers and manufacturers can test store brand packaging, store layouts and more through augmented reality and virtual technologies

Ryan Yost of Avery Dennison says there’s an opportunity for store brands to continue the sales and trial they’ve gained during the pandemic and it lies in the supply chain

Toopan Bagchi of The Navio Group, a consultant that has worked with Target, Whole Foods, CVS and others, delivers the steps required for a retailer to establish a store brand management team that will elevate its own brands

The consultancy behind Wakefern's Paperbird, Bowl & Basket, as well as many Walmart store brand programs discusses store brand life after the pandemic

Paul Woodward of Oracle discusses findings from its studies on private label, including one that shows total dollar volume in store brands has grown more than 40% in nearly a decade

Store brand consultancy S4RB lists four ways retailers can work better with their private brand suppliers

Report says 83% of consumers believe organic own brands are as good as the national brand option