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12/10/2020

Equator adds new global strategy director

Dan Ochwat
Executive Editor
Dan Ochwat profile picture
Marjorie Murphy

Equator Design, the global branding and packaging design firm, a leader in store brand design, has named Marjorie Murphy its new vice president of client service, UK/IE/Aus, and global strategy director.

The company is headquartered in Manchester, U.K., with U.S. offices in Chicago and Cincinnati. Her appointment comes on the heels of Matt Caldwell being named managing director. Caldwell, previously spent time with Aldi, and recently shared a guest post on five trends impacting store brands today

Murphy comes to Equator after working for several years as an external partner with the company and brings experience that includes creating and executing private brand strategy including packaging design, introducing a category management approach within trading teams, and developing range assortment and retail format strategies. She has more than 15 years of experience in commercial category and senior strategic marketing roles in the food sector.

“Having worked with Equator since 2014, I am delighted to be joining the business at this exciting time, driving further value for our clients and expanding our retail services through our unique under one roof model,” Murphy said. “Equator Design’s globally collaborative approach and collective expertise are what makes its offering so effective and enables it a competitive edge over other agencies. I’m looking forward to working closely with our teams and our clients to move large-scale projects quickly, delivering best-in-class client care and helping our clients to thrive in this challenging time.”

 Caldwell added: “We couldn’t be more pleased to have Marjorie join us in-house to lead our teams in developing and executing brand strategy and building strong relationships with clients. She possesses both creativity and the ability to analyze data for meaningful insights which go on to inform and impact the creative process for optimal results. Our interest and success in recruiting talent such as Marjorie ensures that Equator will remain at the forefront of creative branding and packaging design worldwide and continue to deliver a unique ‘concept to shelf’ service which is underpinned by data and demonstrates responsiveness to shifting consumer trends. We are confident that Marjorie will hit the ground running and make a terrific contribution to the business as we go forward.”